Spruill, V. SeaWeb, vspruill@seaweb.org

 
PUBLIC EDUCATION OF OCEAN ISSUES: AN INVITATION FOR PARTICIPATION FROM THE MARINE SCIENCE COMMUNITY.
 
In the summer of 1996, The Pew Charitable Trusts established SeaWeb, a multi-media educational initiative for ocean issues. Designed to raise awareness of the world's oceans and the life within it, SeaWeb provides information from a broad spectrum of sources to help all become more connected and involved in the life of the sea. SeaWeb's approach is objective but not neutral -- its bias is to protect the living ocean. As an early component of this effort, SeaWeb commissioned a public opinion poll, the first of its kind, to gauge public attitudes towards the ocean. The research has given SeaWeb a strong sense of what will work to engage the public, and can therefore be useful as a starting point for ways to frame and discuss other, sometimes more significant issues. SeaWeb's primary target for its education efforts is the media, the gatekeepers of information to the public and decisionmakers. SeaWeb regularly provides information to the media regarding ocean science through 1) an internet website (http://www.seaweb.org), 2) media briefings that present scientists directly to top-level journalists and 3) a monthly newsletter sent to nearly 700 journalists. A daily radio program on public radio is an additional venue to communicate marine science research to a general public audience.
 
Day: Friday, Feb. 5
Time: 12:00 - 12:15pm
Location: Hilton of Santa Fe
 
Code: SS12FR1200H